Date: May 2016
Location: Very Aberdeen, Hong Kong
Event by: Very Hong Kong Foundation
Supported by: UnLtd, Society For Community Organization, DBS Social Enterprise Advancement Grant, SIE Fund
Team: Maggie Ma, Mark Kingsley, Rosalia Leung, Lok Tin Fung
Subdivided unit X direct marketing talk show
Introducing a bed for cubical home: multi-functional, acting as living room, study room, dining room, laundry room, bed room and more! Walking on the streets of Hong Kong we may have heard the local direct marketing stalls (直銷攤檔); in poor area like Mong Kok and Sham Shui Po they are often selling cheap products with a particular way to attract a lot of customers to look at. Although we may find amusement in the attraction of these cheap, fly-by-night traders, this kind of direct marketing stalls contain a certain characteristic of HK culture. Aberdeen is an area with large number of sub-divided units, similar to Sham Shui Po. We are currently developing a design for a bed for cubical homes, which demonstrate how a bunk bed could be perceived as a space for a variety of activities instead of any singular function. What if we combining direct marketing and design products? We believe this somehow low-class marketing can give some insight into the conditions of poor families living in HK, and create an interesting attraction.